Launch campaign for &Vanilla, a new fragrance line by COTY, using CGI and AI to bring its sensory world to life.
Build around the art of fragrance layering, each &Vanilla scent combines a vanilla base with a distinct ingredient to evoke a unique mood. Working from product packshots alone, we transformed these scent combinations into sensorial motion experiences, using both CGI and AI to create a visual world that brings each SKU to life.
Team: Milk Agency
Role: Creative Direction, Photo & Video Post-Production
Year: 2025
Launch campaign for &Vanilla, a new fragrance line by COTY, using CGI and AI to bring its sensory world to life.
Built around the art of fragrance layering, each &Vanilla scent combines a vanilla base with a distinct ingredient to evoke a unique mood. Working from product packshots alone, we transformed these scent combinations into immersive motion experiences, using CGI and AI to create a visual world that brought each fragrance to life.