Club badge redesign and brand identity for Salford City F.C., a tier-four football club in the EFL, for their upcoming 2026-27 season.  

Under the new leadership of David Beckham, Gary Neville, and a global member network, the rising club needed an identity refresh. We designed a badge that balanced the heritage of Salford with a modernized look and feel, winning a 72% majority fan approval in the verified public vote. We then built a brand identity that ties the crest, the leadership, and the community together, setting them up to reach a global audience.