Creative direction for several Nutrafol hair campaigns, from photography post-production to full-scale creative productions.

As ongoing partnership with Nutrafol’s creative team, we lead the creative direction across a range of campaigns spanning OOH photography for NYFW, a brand film that brought together existing and newly produced assets, and testimonial-led storytelling. From shaping visual narratives to directing campaign productions and overseeing the post-production processes, the work has covered the full creative process across multiple formats and touchpoints.