Seasonal retail photography for New Balance’s North America marketing and global Back to School campaigns.

Across 10+ productions in 3 years, we collaborated with NB’s marketing teams to create assets for seasonal footwear and apparel, for both online and in-store campaigns. We elevated the brand’s look and feel by collaborating with a range of talented photographers and stylists, and casting diverse up-and-coming talent.




Team: Milk Agency
Role: Creative Direction,  Art Direction, Photo Post-Production
Year:  2023-25